Heineken has announced plans to remove all plastic shrinkwrap and ring from its multipacks sold in the UK.
It has committed to investing £22 million in new manufacturing machines, processes, and materials to remove the plastic items from products and replace them will a cardboard topper that holds can multipacks together.
The move could remove 517 tonnes of plastic annually throughout its supply chain.
Cindy Tervoort, Marketing Director for Heineken UK, said: “The introduction of this new packaging innovation marks a significant milestone in our journey to eliminating all single-use plastics.”
“The effect single-use plastic is having on our planet can’t be ignored and creating an eco-friendly solution that eliminates plastic while still meeting the demands of our beer and cider drinkers has been a big focus in our business.”