Coca-Cola announces 25 top ideas for recycling challenge

With over 205 ideas submitted, Coca-Cola enterprises has announced the top 25 for its online recycling challenge.

In partnership with open innovation platform (OpenIDEO.com), the 11-week challenge launched in March this year and is aimed at co-creating solutions to help improve at-home recycling habits.

The challenge also follows results of a six-month study by the University of Exeter that observed recycling behaviours in 20 households in Great Britain and France.

Joe Franses, Corporate Responsibility and Sustainability Director, Coca-Cola Enterprises, said: “Recycling is something in which we all have a role to play, and we recognise we have a responsibility to address today’s social and environmental challenges.

“Collaborating with other thought leaders in the OpenIDEO.com global community, will help generate ideas that could deliver real change in at-home recycling habits.”

The challenge closes on June 17 when the ideas with most potential for impact will be revealed.

The panel of representatives who are looking for the ideas include representatives from the Ellen MacArthur Foundation, Forum for the Future, WRAP, FostPlus and Casino.

Nathan Waterhouse, Director of OpenIDEO.com, said: “We believe in the power of the community and see collaboration as the key to successful innovation for good.

“We hope that some of the ideas generated from this challenge will help to meet the recommendations that came out of the CCE study, by calling time on out-dated recycling habits and providing popular, straightforward solutions for households.”

For more information on the challenge and to get involved in the current refinement stage, visit www.openideo.com.