New video campaign to urge consumers to unleash the secret lives of plastics

Recycling organisation, RECOUP, has launched a new, video-based campaign aimed at helping consumers realise the potential uses of plastics once they are recycled. 

Through its national initiative ‘Pledge 4 Plastics’, the organisation has released a short animated video revealing the ‘secret lives’ of plastic bottles, as well as tubs, pots and trays, by highlighting how they can be transformed into new products.

The animations chart product transformations include a shampoo bottle into a plastic chair, butter tub turning into a table, a milk bottle becoming a toy rocket and a fruit punnet morphing into kitchen utensils.

Stuart Foster, CEO of RECOUP, said: “It’s common knowledge that you can, and should, recycle plastic bottles used for water, fizzy drinks and juice. Our insights, however, indicate that when it comes to plastic bottles for shampoo, household cleaners and bleach, cooking oil, table sauces, moisturiser and garden and car products, recycling levels are much lower. This drops further when it comes to things like butter tubs, fruit punnets and yoghurt pots.

“The aim of this video is to educate people in a really digestible format, showing examples of what kinds of plastics can be recycled – and, importantly, the diverse range of things they could become afterwards. We hope this surprising information will encourage people to share the video and, in turn, recycle more of their household plastics.”

The association is encouraging industry to support the campaign by sharing the animations, videos and social media pushes. For more information, click here: https://www.youtube.com/watch?v=BkDAtTZi8g4