Be on the money when exhibiting overseas

With the recent announcement from the BPF that there is grants available for exporters wishing to exhibit at the Plastivision trade show in India later this year, the experts at Smart Currency Business outlines how exhibitors should plan their currency purchases.   

Part of building a successful manufacturing business is knowing which export markets provide opportunities that fit your business. Yet this is something that even the power of the Internet is very limited in being able to deliver.

Visiting trade shows, to exhibit your business and its products to a wide international audience, is one of the best ways to open up new markets. As well as the benefits of displaying your wares to potential new customers, this also provides the opportunity to meet new suppliers, distributors and associated service providers.

Doing so can be an expensive exercise however, which is why the BPF, in combination with UKTI, is offering exporters a grant of up to £3,000 to cover the cost of exhibiting at Plastivision in Mumbai, India, later this year.

While the grant is expected to cover the entire cost of hiring a stand at the show, other expenses will need to be taken into consideration well in advance – including currency purchases. Ask yourself:

Do you need Indian rupees to cover the cost of your expenses during your visit?

Should you get your marketing materials printed there instead of hauling them with you?

Will you require funds in rupees or even US dollars to place orders for raw materials to take advantage of exclusive show discounts?

To find out how Smart Currency can help your business with all your currency needs, get in touch by emailing Georgina on Georgina@SmartCurrencyBusiness.com, download a free copy of the Smart Currency Business Monthly Outlook publication or call for further information on 0207 898 0500.