A sell-out K 2016 promises “unmatched bredth and depth”

The organisers of the K Show have described the response to the 2016 edition as “extremely positive” after all 19 halls at the Düsseldorf exhibition centre have completely sold out.

According to Werner Matthias Dornscheidt, President and CEO, Messe Düsseldorf GmbH, K 2016 will play host to more than 3,000 exhibitors from five continents.

“The spectrum of participating companies ranges from globally operating industrial groups to start-ups and covers all segments of the world market for polymers. K 2016 will be presenting a panorama of unmatched breadth and depth,” Dornscheidt commented.

K Show, which invites companies to register their interest in exhibiting before allocating floor space, says that all companies that registered by 31st May and whose exhibits meet the K 2016 nomenclature will be allocated a stand.

“In some cases, it might be necessary to compromise on the stand size, but I am confident that we will find a good solution for everyone,” said Dornscheidt.

Despite its size, the show’s organisers say that visitors will still be able to find the parts of the exhibition applicable to them, thanks to clear structure regarding the layout of the halls into specific categories. 

“This structure ensures that each visitor can easily locate the exhibitors most likely to match his or her professional interests,” continued Dornscheidt.

“An extensive range of web-based services makes planning very easy before and during visits to the trade fair. As an additional resource, the Innovation Compass is being optimised to allow even better identification of the new developments presented by exhibitors.”

And it is these innovations that will be a central theme of the show for 2016, with companies expected to launch a plethora of new products and ideas at the fair. 

“Innovative products are the most important assets in a competitive environment. Only those who can offer new technologies that bring real benefits to their customers will be able to hold their own against strong competition,” Dornscheidt explained.

Another unique feature of K, says organisers, is its high degree of internationalism, both on the exhibitor and on the visitor side.

“This guarantees that trade visitors will find world-class products and services in every area covered. And it gives the exhibitors the opportunity to meet industry experts from over 100 countries and establish contacts with potential customers that they might not have been able to reach in other ways,” said Dornscheidt.

In addition to innovation, K 2016 will also feature enterprises from industry and research institutes spotlighting developments and future prospects in the plastics and rubber industry.

There will also be a “special show” in Hall 6 of the Düsseldorf exhibition centre, centering on how plastics can shape the future and solve tomorrow’s challenges – in functional, aesthetic and sustainable ways.

“Topics like resource efficiency, lightweight construction, new materials and Industry 4.0, and even the controversial marine litter, will be addressed in panel discussions and presented in multiple media. The special show is organised by the German plastics industry under the auspices of PlasticsEurope Deutschland and Messe Düsseldorf,” said Dornscheidt.

While the special show is directed at industry decision-makers and also reaches the general public through multipliers and the media, there will also be a Science Campus, which will act as the meeting place for the scientific community.

Finally, Dornscheidt explained that the “upheaval” of shifting dates in the international plastics trade fair calendar would not affect K Show, thanks to its “very special standing in the world.”