Addmaster looking forward to 2016 with "great optimism"

Manufacturer of performance additives, Addmaster, says it is looking forward to 2016 with “great optimism” after it announced record sales for the current year.

The Staffordshire-based company says 2015 marks the fastest rate of growth sales since the business started 15 years ago.

This success, it says, is down to the record sales of its Biomaster, Verimaster and Scentmaster additives, which it describes as the “technology backbone” of the business.

Three new additional staff members have been recruited to deal with the increase in demand for the lines, which provide antimicrobial, security and fragrance additives respectively.

“2015 has been are most exciting year yet. Sales are at a record high, our pipeline is bulging with new enquiries and our product range continues to grow and develop around the globe. We are all looking forward to 2016 with great optimism,” commented Addmaster’s Managing Director, Paul Morris.

The firm says the introduction of a five pence charge for single-use carrier bags in England in October fuelled demand for its antimicrobial ‘bag-for-life’.

The reusable bag is manufactured with its Biomaster antimicrobial additives, where the use of silver-ion technology is designed to help reduce the problem of cross-contamination between the bag and goods during grocery shopping. This, says Addmaster, gives it a longer useable life and improves food safety.

UK food safety expert, Dr. Lisa Ackerley, explained: “Multi-use bags are a concern of many industry experts and this bag provides a solution to the problem. With Biomaster protection built into the bag there is the added bonus of reducing the likelihood of cross-contamination of dangerous bacteria such as campylobacter when purchasing and handling food".

Addmaster says that after the bag was featured on national and local television and local radio online enquiries for the product soared to up to 6,000 an hour, initially crashing its website. The bag is now available for sale online at Amazon.