Chief Executive of the Vinyl Council of Australia believes partnerships aid progress in vinyl sustainability

Sophi MacMillan, Chief Executive of the Vinyl Council of Australia and a member of the Global Vinyl Council, believes that partnership is ‘absolutely integral to the work that we do as an association focused on sustainable development of the industry’.

MacMillan emphasised the importance of partnerships for sharing knowledge, experience and strategies with experts from all the regions of the vinyl world, during a panel discussion at the recent VinylPlus Sustainability Forum 2019 held in Prague, Czech Republic.

“Attending the Global Vinyl Council meeting and the European Vinyl Sustainability Forum provides a great opportunity to build connections across the industry beyond Australia and our region. For the Australian vinyl industry, which is a small market, partnerships have been essential to us to move forward, to be able to tap into the knowledge of people, particularly in Europe and the US.”

“It’s these connections that help us to develop our voluntary, industry PVC Stewardship Program and our initiatives around recycling, as well as sharing ideas and best practice.”

The Vinyl Sustainability Forum, organised by VinylPlus, the voluntary sustainable development commitment of the European PVC industry, attracted more than 170 participants from 32 countries to share further progress towards advancing the sustainability of the industry and its products.

She continued: “Europe’s VinylPlus program is a leader in striving towards sustainable goals across the whole vinyl industry supply chain. Here at the Vinyl Council of Australia we follow in their footsteps with our own PVC Stewardship Program that has driven continual improvement in the vinyl industry for 17 years. We see stewardship as being a shared responsibility, so it is about working with, not just industry members, but also stakeholders - particularly government and NGOs - and trying to establish constructive partnerships.

She added: “Collaboration with the nurses and midwives’ union has also been very helpful in terms of finding pathways to engage nursing staff and to develop training on which medical products are recyclable under the program.”

A further example was given of the Council’s partnerships with academia such as Monash University and manufacturers in the development of product concepts for vinyl recyclate.

“By working together, we have more knowledge, more ideas and are better equipped to find solutions to seemingly intractable problems.”