Cromwell announces restructure and new packaging divisions

Cromwell Polythene has restructured its field sales operation, with responsibilities not only being dispersed geographically, but also by market sector.

The Leeds-based manufacturer has also launched a packaging division, which will supply packaging merchants and the packaging industry with an expanded portfolio of general purpose bags from stock, including food grade polythene bags and liners, as well as a range of grip-seal bags in clear polythene, also available in virgin food grade material.

Upon the announcement, Managing Director, James Lee, said: “The reorganisation of the sales team by region will considerably enhance our efficiency and improve customer service at a local level, while retaining an industry focus for those with specialist sector skills. Alongside the external restructuring we are modifying the way in which we channel enquiries and manage order processing in the sales office, with each member of the field sales team paired with an office-based account manager who has detailed customer knowledge, which will streamline the whole operation.”

The move happens to coincide with the appointment of Niall McClintock as Business Development Manager, who has extensive experience supplying polythene bags to the packaging trade. At Cromwell, his responsibilities will include heading up sales of a new packaging division. 

After a year in the Cromwell sales office, Matt Fitchie has been promoted to an external role as Business Development Manager for the north of England, calling on cleaning and janitorial distributors, local councils and waste management contractors.

Richard Rowling continues as Head Of Sales for the waste management division, nationwide, but will now also focus on the west of England and the south-east. This will be adding the cleaning and janitorial sector to his existing responsibilities for local councils and waste management companies.

Meanwhile, Cromwell veteran Paul Fleetwood retains his role as national accounts director, responsible for Cromwell’s key accounts.