Haitian to invest millions in German site for EU market expansion

Haitian International has announced it is to invest “more than ten million Euros” in its German production facility following a 13.1 percent rise in sales of its injection moulding machines in Europe.

The Group says the investment in its plant in Ebermannsdorf will satisfy the “growing interest” from European moulders, particularly in countries such as Italy, the Czech Republic, Poland and France, where it says it increased its market share to double figures in 2014.

“With the construction of the new production hall, Haitian International Germany will be able to offer Zhafir and Haitian machines for the European market, mainly out of Ebermannsdorf. Thus we ensure greater availability and can react to customer needs even more quickly,” commented Xiang Linfa, General Manager of the new Haitian German subsidiary.

“Business figures are showing strong growth and thus offer optimal conditions for expansion of the team both here in Ebermannsdorf and throughout Germany.”

The In addition to manufacturing, assembly and customisation, departments for application technology, sales, and service are also located in Ebermannsdorf, where Haitian’s European team have been based since the beginning of 2015.

Describing why the machines are becoming more popular for the European market, Uwe Baer, member of the Management at Haitian International Germany, said: “We are firmly convinced, which is also confirmed by our daily experience, that the consistency of our product strategy means that we have our finger firmly on the pulse.

“Through Technology to the Point, we are able to offer our customers resource-saving solutions for 80 percent of all applications“.  

Worldwide, Haitian International reported a 13.1 percent increase in export turnover for 2014 and a new record figure of 2.331 billion RMB (around EUR 353 million).