Midlands manufacturer celebrates growth in Asia

A Smethwick-based manufacturer of protective cases is celebrating after opening up new export territories in India and China.

ZERO Cases UK say they have reversed the trend of work being outsourced to India and China, using a growth in export numbers to the two countries as evidence.

The value for orders from India is expected to meet six figures by the end of 2013, with the predictions for Chinese orders not far behind.

According to ZERO UK’s Plant Manager Mike Dimmack, “The export expansion to non-European markets is especially important for us as it helps us to balance any possible effects deriving from the austerity measures which are currently being employed throughout the Eurozone. Manufacturers in general have to trade within a very challenging economic environment at the moment. It therefore makes sense to pursue a sales and marketing programme which is not only focussed on the UK and Europe, but goes beyond.”

Thanks to an increased exposure of ZERO products in India, the company’s network of users is reportedly growing steadily from month to month, resulting in ZERO continuing to expand their market position within the country. Advances into the Asian market also complement the company’s robust sales throughout Europe at the moment.

The company says it is also in the process of developing new product ranges, with an aim to extend its marketing activities in the Middle East.

Featuring vacuum form plastic and additional lightweight aluminium rack cases, the products will complement the company’s existing range of aluminium, plastic and bespoke enclosures.

On top of that, the firm will be introducing an increased variety of larger rotor moulded case sizes and deep drawn carry cases with enhanced protective surface finish.