Plastic packaging helps manufacturer think outside of the (cardboard) box

Plastics packaging from RPC Superfos is helping one household products company to reinforce sales and gain customer loyalty.

Belgian-based Peritus Brands approached RPC to create an injection moulded box made of polypropylene to replace the usual cardboard packaging for one of its bleaching powders.

The new packaging, called UniPak, is part of a promotional campaign by Peritus Brands to not only experiment with enhancing the protection of the product inside, but also as a way of gaining customer loyalty by using IML and decoration to convey information to consumers.

“Our product, Blan White, helps to maintain the cleanliness and freshness of white textiles. It is a household product, used in humid environments. The UniPak storage pack renders protection against humidity and prevents the powder from getting lumpy. In this way the plastic storage pack adds to the customer value of Blan White,” commented Isabel Vanhulle, Marketing Manager of Peritus Brands.

As a storage container, the UniPak is perfect for refills, holding around 800g of product, the equivalent of two carton boxes. Vanhulle says the pack is an effective marketing investment that responds to increased competition from international brands.

“As a manufacturer, we know that our choice of packaging has a clear impact on our customer relations,” she explained. “The UniPak storage box is beautiful with flawless in-mould labelling decoration. We consider the packaging a strong means of communication and in this case we also put in a small leaflet with pictures of our product range and brand values.”

The promotional UniPak container is the first time Peritus Brands and RPC Superfos have collaborated on a project.