Silvergate Creates Fresh Colours For Soft & Gentle Rebrand

Silvergate plastics has revealed it helped play a major role in the development and rebranding of consumer deodorant brand, Soft & Gentle.

Teaming up with manufacturers Lindal Valve and Colep, Silvergate says it used “fresh colours” to “modernise and make the range of deodorant products stand out in the marketplace.”

Overall, 25 products have been rebranded including aerosols, roll-ons and stick products.

Key representatives from the design team visited Silvergate Plastics and spent three days working with specialist technicians in ‘Creations’, the company’s colour-matching suite, where colours were efficiently developed, tested and approved.

Silvergate says it supplied nine different colours for the actuators and caps, helping the brand to “stand out with greater appeal to the target audience.”