Flagship store features plastic display

A Midlands-based retail visual display provider has designed, fabricated and installed a feature at a major retailer’s flagship store.

Wright’s Plastics designed and implemented the display at Selfridges’ flagship Oxford Street store.

The feature, pictured above, features 200 individual units comprised of 100 circular plastic rods of varying length and finish cemented onto a clear acrylic base.

The units were used as ‘bricks’ and over 200 of these were used, which brought the final total of plastic rods to 20,000.

The project, from design to installation was completed in less than three weeks, with the feature being constructed in the store over the course of three days.