Image of Airpop packaging improves 11 percent in Germany

The image of packaging made from airpop/EPS (formerly known as polystyrene) has improved by 11 percent in Germany.

The findings from the German Plastics Packaging Association suggest that compared to 2013, 54 percent of the population now view airpop packaging positively, including a 20 percent increase amongst decision makers. 

The survey’s focus was on packaging for household equipment and consumer electronics. Respondents felt the key benefit of the packaging was that it afforded high product protection while being low in weight. The recycling of the packaging and the associated conservation of resources was regarded with scepticism.

“We are pleased that the image of airpop packaging has improved so significantly and particularly appreciate the practical approach to the material,” said the German Plastics Packaging Association’s General Manager, Ulf Kelterborn.

“The results show that the permanent public relations work over the last few years has borne fruit. In future, we will not only communicate the special product protection benefits but will also address the conservation of resources and in particular the good recycling options for the material.”

The material EPS has been marketed under the common brand name of airpop in the field of packaging and moulded parts since 2014.