Avery Dennison achieves RecyClass endorsement

RecyClass has approved products from Avery Dennison’s film portfolio for complying with HDPE recycling guidelines.

Currently, RecyClass guidelines state that for packaging to be fully recyclable, the polyethylene, machine direction oriented (MDO) or polypropylene label must be removable through the cold wash process, which uses water heated to 40°C. This is the most common method of recycling HDPE packaging in Europe, but labels that can be removed at this temperature can do so during everyday use.

Avery Dennison's PE White, MDO White and PP Clear labels, which feature a permanent acrylic adhesive and remain in place during a cold wash, were approved by RecyClass after extensive independent testing. The self-adhesive materials have limited compatibility with RecyClass’s relevant HDPE recycling guidelines and will also have a limited impact on the current European coloured HDPE container recycling process, providing that the complete packaging is designed according to conditions specified by the organisation. Approval is granted based on meeting RecyClass specifications for label size, ink coverage and adhesive, among other factors.

Rob Groen in 't Wout, Marketing Director for paper and films at Avery Dennison, said: “Our film portfolio consists of clear and white polyethylene, machine direction oriented (MDO) and polypropylene films made with pressure-sensitive emulsion acrylic adhesives. Having these aligned with RecyClass guidelines will make it easier for brands and label producers to boost recycling rates and ensure HDPE packaging gets a second life. Currently, we are conducting further independent tests with the aim of having our complete portfolio approved.”